The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically and in small amounts, even among traditional...

The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically and in small amounts, even among traditional...

En este trabajo se examina la evolución reciente de los costes de cultivo, empaquetado y comercialización del tomate canario exportado a Europa. El proceso innovador al que obligaba una competencia creciente ha significado un incremento de rendimientos por planta y, paralelamente, un...