Despite its obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have an...

Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...

In recent years, ad blocking has become a significant threat to advertising supported publishers. Adblockers typically negotiate with publishers, allowing some ads to go through in return for a payment, a practice called "whitelisting'' in the industry. This paper builds an analytic model to...

We model competition among news providers as a contest where each firm chooses to publish on a topic from a large pool of topics with different prior success probabilities. If a topic is successful, firms that chose to publish on it share a fixed reward. We explore how increased competition (as...

Professional services firms (e.g. Consultants, Accounting Firms or Advertising Agencies) generate and sell business solutions to their customers. In doing so, they can leverage the cumulative experience gained from serving their customer base to either reduce their variable costs or increase the...

In this paper, we ask when will a firm earn more profits from selling the attention of its customers to advertisers than from selling the underlying product itself. In other words, when will a firm become an advertising "medium"? We investigate this decision as a function of the intensity and...