Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10005458558
Title from cover. "April, 1998"--Cover -- "March, 1998"--Pref.
Persistent link: https://www.econbiz.de/10005574616
Title from cover. "April, 1998"--Cover. -- "December, 1997"--Pref.
Persistent link: https://www.econbiz.de/10005750681
Frequent Shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these programs are leading to higher loyalty, or to higher profits. In this paper we analyze data from a US supermarket chain that has used a number of frequent shopper rewards to improve...
Persistent link: https://www.econbiz.de/10014099752