We investigate how adoption of a retailer’s factory outlet channel impacts customers’ spending in the retailer’s traditional retail store channel. In recent years, many retailers have added exclusively sourced factory outlet stores into their channel mix to achieve market expansion and...

A trend reported by both academics and practitioners is that advertising on TV has become increasingly energetic. This study investigates the association between the energy level in ad content and consumers' tendency of ad-watching or ad-avoidance. Using a data set of over 27,000 TV commercials...

This study develops and estimates a model of multi-channel customer purchase behavior in a vertically differentiated channel structure. In recent years many retailers have added exclusively sourced factory outlet stores into their channel mix to achieve market expansion and customer...

In this research, we develop an analytical model to investigate how the content of Online Word of Mouth (OWOM) impacts prices, product adoption, and profit when consumers have uncertainty about both the product quality and their own appreciation of quality. We consider how pricing is impacted by...