In contrast to the prevailing supply-side explanation that price decreases are the key driver of a sales take-off, we argue that outward shifting supply and demand curves lead to market take-off. Our fundamental idea is that sales in new markets are initially low since the first commercialized...

Studying the US personal computer industry from its inception in 1974 through 1994, we address the following questions. What product technology strategies increase the survival chances of entrants into new, technologically dynamic industries? Does the effectiveness of these strategies differ by...

In contrast to the prevailing supply-side explanation that price decreases are the key driver of a sales take-off, we argue that outward shifting supply and demand curves lead to market take-off. Our fundamental idea is that sales in new markets are initially low since the first commercialized...

Prior research has identified new firm entry or price declines as key factors that relate to the timing of sales takeoff in new markets. This literature considers these variables to be exogenous and finds unilateral effects. In this paper, we model new firm entry and price declines as being...

Studying the US personal computer industry from its inception in 1974 through 1994, we address the following questions. What product technology strategies increase the survival chances of entrants into new, technologically dynamic industries? Does the effectiveness of these strategies differ by...

Technological innovation, knowledge diffusion and employee entrepreneurship and mobility are closely related phenomena. Multiple literature streams in strategy, entrepreneurship and technology management focus on explaining them. However, relatively little is known about the micro-level...

Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of non-experts (consumers) over time. Despite its promises, little is known about the nature of an individual’s ideation...

Several organizations have developed online crowdsourcing platforms that tap into the “wisdom” (creative ideas for new products and services) of a large “crowd” of non-experts (consumers). The crowdsourcing model seems very attractive because consumers are intrinsically motivated to...

There is little question that new product innovation is a cornerstone to firm success. Particularly in technologically dynamic markets like personal computers, new products are central to long-term financial performance. However, exactly how new product introductions influence firm value is less...