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Persistent link: https://www.econbiz.de/10008933821
This article synthesizes several existing economic perspectives on the incentives for and consequences of media consolidation. Because of the two-sided nature of media markets, media mergers may lead to unexpected effects, which may not be deduced from common notions of industrial economics. We...
Persistent link: https://www.econbiz.de/10010377725
This chapter explores the implications of dominant retailers for marketing channels – the system through which manufacturers distribute their products to consumers. The emergence of a few dominant retailers has altered the way in which members of the marketing channel make decisions. The...
Persistent link: https://www.econbiz.de/10013004858
This research explores the role of trademark litigation as a deterrent strategy against counterfeiters in markets where government trademark enforcement is weak. Litigation can convey to potential counterfeiters that a trademark-holding firm would sue upon entry. We explore this idea empirically...
Persistent link: https://www.econbiz.de/10013234846
A model is developed in which producers in a differentiated product market compete in prices and informative advertising. The model also includes commercial media, which are linked to producers through the advertising market and to consumers through the media market. We investigate how certain...
Persistent link: https://www.econbiz.de/10014028876
Is there is a connection between the emergence of the warehouse clubs and Americans' unparalleled consumption levels? Since emerging in 1983, warehouse club growth has outpaced that of traditional grocery stores. Individual consumption in the US has grown concurrently. Using standard principles...
Persistent link: https://www.econbiz.de/10012899067
This article synthesizes several existing economic perspectives on the incentives for and consequences of media consolidation. Because of the two-sided nature of media markets, media mergers may lead to unexpected effects, which may not be deduced from common notions of industrial economics. We...
Persistent link: https://www.econbiz.de/10010490721
Consumers need not evaluate all available product information before making a purchase. This may arise because shopping environments prevent a full evaluation (e.g. online). We develop a model of simultaneous search in which consumers have limited ability in product evaluation in order to study...
Persistent link: https://www.econbiz.de/10013015746
An online shopping intermediary is an internet platform on which consumers and third-party sellers transact. Shopping intermediaries provide a search environment (e.g., search aids) to lower consumers’ search costs incurred when finding and evaluating sellers’ products. We study strategic...
Persistent link: https://www.econbiz.de/10013291735
We study the market for factual content and ask whether competition increases or decreases its provision. Factual content is supplied by commercial media who observe a set of facts depicting the true state of the world and selectively decide how to report them. Consumers value content that...
Persistent link: https://www.econbiz.de/10014037110