From 2003 to 2012, the ISMS Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in the Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the...

This paper looks at the gendered impacts of a development project that provided improved dairy cattle and training as part of a broader effort to develop a smallholder-friendly, market-oriented dairy value chain in Manica province, Mozambique. The project targeted households, registered cows in...

U.K. guidelines on the introduction of new regulations require that politicians and civil servants should “think small first” when deciding whether and how to introduce new regulations that affect business. Similar guidelines are currently being adopted across the EU. This paper presents the...