Showing 1 - 10 of 10
This study investigates the relationship of perceived ethical climate to individual commitment to quality, organizational commitment, and performance among business-to-business salespeople from two companies. The results indicate a firm's ethical climate has an effect on its sales force....
Persistent link: https://www.econbiz.de/10009459062
This paper examines the key individual contributors and institutional contributors to JPSSM, covering 628 articles written by 761 authors since the journal’s inception in fall/winter 1980 until its fall 2009 issue. The nature and the dynamics of the coauthor networks of the journal’s leading...
Persistent link: https://www.econbiz.de/10014152257
Building on Job Demands-Resources (JD-R) theory, a comprehensive model of the determinants of salesperson new product selling outcomes is proposed. Existing empirical support for the proposed model is then assessed through a detailed review of published empirical studies. The results of this...
Persistent link: https://www.econbiz.de/10013122559
The differences between business trust and personal trust are often overlooked as the underlying mechanisms of social capital, which firms and their customers can draw upon to navigate a turbulent marketplace. Specifically, the authors find business and personal trust have distinct positive...
Persistent link: https://www.econbiz.de/10012907844
While few scholars debate the importance of doing things to improve the quality of the buyer-seller relationship, little is known about what salespeople can do after the point of the initial sale to enhance customer satisfaction and trust. On the basis of extensive exploratory interviews across...
Persistent link: https://www.econbiz.de/10013145163
Trust is critical in buyer-seller relationships and the vast literature in this area expounds on its importance. However, only recently have scholars begun to explore the role of inaccurate perceptions of trust. These inaccurate perceptions matter because salespeople are more likely to...
Persistent link: https://www.econbiz.de/10014087205
Despite the prominence of ethics in mainstream marketing literature, its position in business-to-business (B2B) marketing continues to be underrepresented. In this article, we conduct a systematic literature review to investigate the role of ethics in business-to-business (B2B) marketing. First,...
Persistent link: https://www.econbiz.de/10014525744
Software vendors have pioneered the deployment of professionals charged with enhancing the success of that vendor’s customers. However, now more industries are adopting the model common for software, of marketing a renewable subscription rather than requiring a capital investment. That model...
Persistent link: https://www.econbiz.de/10014031750
The increasing use of “big data” -- large, multi-dimensional and quickly-changing datasets -- prompted this research, depth interviews that explore how big data affect organizations or even society at large. Examples include one firm now selling data on oil well flow to the well owners, but...
Persistent link: https://www.econbiz.de/10012871657
Persistent link: https://www.econbiz.de/10015071980