Purpose – To show that necessary condition hypotheses are important in operationsmanagement, and to present a consistent methodology for building and testing them.Necessary condition hypotheses (“X is necessary for Y”) express conditions that must bepresent in order to have a desired...

In this paper we make the case for strategic resonance in the strategy making process within dynamic and highly volatile market conditions. We discuss how managers are faced with competing paradigms of resource-driven versus market-led approaches to strategy but we suggest that both paradigms...