The recent evolution of mobile auto-identification technologies invites firms to connect to mobile work in altogether new ways. By strategically embedding “smart” devices, organizations involve individual subjects and real objects in their corporate information flows, and execute more and...

In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then...

For ‘viral marketing’, it is critical to understand what motivates consumers to share their consumption experiences through ‘electronic word of mouth’ (eWoM) across various social media platforms. This conceptual paper discusses eWoM as a coping response dependent on positive, neutral,...

Generation-C is a generational movement consisting of creative consumers, those who increasingly modify proprietary offerings, and of members of society who in turn use the developments of these creative consumers. It is argued that their respective activities, creating and using modified...

Traditionally, the term ‘crowd' was used almost exclusively in the context of people who self-organized around a common purpose, emotion or experience. Today, however, firms often refer to ‘crowds' in discussions of how collections of individuals can be engaged for organizational purposes....

The strategic renewal literature recognizes that organizations should employ some form of management control system to ensure that their strategic goals and related capabilities are aligned with their environmental conditions, such as the dynamics of environmental change. This chapter focuses on...