The Markov model showed only slight predictive advantage over the no-change model for short-term forecasting of supermarket choices for a sample of 45 families. While this does not imply a blanket rejection of the Markov technique for forecasting, it is important to recall that this case held to...

In the customer expectations arena, relatively little attention has been paid to the impact on expectations of variation in cultural variables unique to a country. Here the authors focus on one country, India, and a major cultural influence there - the extent of belief in karma. Prior research...