A recently introduced multi-generation model 1181, developed for high-technology industries and tested on a high-tech product class, is applied to a very different situation. It is tested by fitting and forecasting use of three generations of packaging technology in the fluid milk market, glass,...

The Western Sudan Agricultural Research Project, Washington State University, has been active in Kordofan, Sudan, for the past five years. In addition to technical work, the project has collected a wealth of economic data, especially in the last two years. The Sudan government's development...

The history of Oman is largely a story of competition, and often conflict, between two very different entities. This duality was even symbolized by the name of the country, “Sultanate of Muscat and Oman,” until 1970. The sultanate was formed from the fusion of the Batina coastal plain and...

Environmental degradation in arid and semi-arid regions often results from trade-offs between immediate and long-term needs. Ecological (and ultimately economic) benefits of restrained, sustainable resource use are well-understood by scientists, and are usually apparent to local farmers and...

The Middle East/North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. One key problem is ineffective marketing systems connecting production (or productive potential) to consumption on a regional scale. Using resource advantage...

Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness and value on viewers' response to those...

This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty. An exploratory mixed-methods design grounded in the...

Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness and value on viewers' response to those...