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Persistent link: https://www.econbiz.de/10009010428
While a time-based segmentation approach to customer segmentation for new products allows firms to identify consumers in the innovators and the early adopters segments, we add a profitability-based perspective to generate new insights. Using six years of data on the adoption of technology...
Persistent link: https://www.econbiz.de/10014033562
This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay on emerging trends in pricing discusses recent advances in retail pricing...
Persistent link: https://www.econbiz.de/10009457826
In this paper we investigate shifts in Twitter network topology resulting from the type of information being shared. We identified communities matching areas of agricultural expertise and measured the core-periphery centralization of network formations resulting from users sharing generic versus...
Persistent link: https://www.econbiz.de/10014119148
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This study has been undertaken with the twin objectives of examining the variability pattern of market arrivals and prices of selected vegetable crops (cabbage, cauliflower, tomato and peas) in metropolitan markets of Delhi, Mumbai, Bangalore and Kolkata and analysing the relationship between...
Persistent link: https://www.econbiz.de/10008504338
This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer...
Persistent link: https://www.econbiz.de/10009485623
Research about innovation management explores how the future is created—who is creating it (organizations, collaborations, etc.), for what aims (customer satisfaction, market performance, etc.), and with what broader effects (social, environmental, etc.). With this extended essay, we explore...
Persistent link: https://www.econbiz.de/10015108141
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