Narrow search
Showing 1 - 5 of 5
Cover Image
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Cover Image
Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu - 2018
Persistent link: https://www.econbiz.de/10011963836
Cover Image
Addressing grand challenges through the bottom-up marketing approach : lessons from subsistence marketplaces and marketplace literacy
Viswanathan, Madhu; Sreekumar, Arun; Sridharan, Srinivas; … - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1279-1300
Persistent link: https://www.econbiz.de/10015192720
Cover Image
Adivasi Songs from Odisha
Bhaskar, M.V.; Viswanathan, Madhu; Sarangarajan, A.; … - In: Journal 2 (2012) 2, pp. 116-119
Persistent link: https://www.econbiz.de/10010875635
Cover Image
Line extension versus new brand name introduction: Effects of new products discrepancy and relationship to an existing brand on the information process of new product evaluation
Jung, Kwon - 1996
Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...
Persistent link: https://www.econbiz.de/10009477612