Showing 1 - 10 of 87
We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In describing models we focus on discrete versus continuous representations of...
Persistent link: https://www.econbiz.de/10009477259
This paper introduces a general, formal treatment of dynamic constraints, i.e., constraints on the state changes that are allowed in a given state space. Such dynamic constraints can be seen as representations of "real world" constraints in a managerial context. The notions of transition,...
Persistent link: https://www.econbiz.de/10011251341
Even though runoff elections are one of the most (if not the most) common forms of presidential elections in the world, voter-choice behavior in these two-round elections has been rarely researched. Two-round elections provide unique opportunities for both political analyst and consultant. They...
Persistent link: https://www.econbiz.de/10014139670
The advertising and communications literature has already provided multiple frameworks to help advertisers choose the proper media for the types of products and services they wish to promote. We attempt to consolidate these competing (but consistent) frameworks into a common set of media...
Persistent link: https://www.econbiz.de/10012950547
Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and...
Persistent link: https://www.econbiz.de/10012989918
We propose a framework integrating text mining and psychometrics to translate online product reviews into a brand positioning map that isolates their underlying quality perceptions and preferences for competing alternatives from the reviewers' language propensities. More specifically, we develop...
Persistent link: https://www.econbiz.de/10013099310
Do Americans spend more time watching TV and shopping than do Britons? If so, then where does the additional time come from? In this study, we present evidence that aggregate time-use comparisons are potentially misleading, because they ignore differences in sample and population composition...
Persistent link: https://www.econbiz.de/10013099316
Despite the claim that satisfaction ratings are linked to repurchase behavior, few attempts can be found that relate satisfaction ratings to actual repurchase behavior. This article fills this void by presenting a conceptual model for relating satisfaction ratings and repurchase behavior. The...
Persistent link: https://www.econbiz.de/10013073965
Persistent link: https://www.econbiz.de/10013073969
When firms' customers are located in geographically dispersed areas, it can be difficult to manage service quality because its relative importance is likely to vary spatially. This article shows how addressing such spatial aspects of satisfaction data can improve management's ability to...
Persistent link: https://www.econbiz.de/10013074048