This paper analysis Swissair's rapid decline from one of the industries' most renowned carriers into bankruptcy - For the authors thiswas the inevitable consequence of an ill-conceived alliance strategy.

Die vorliegende Arbeit behandelt Wal-Marts Versuch, das bewährte US-Erfolgsrezept in unveränderter Form auf den deutschen Markt zu übertragen und analysiert dabei den Erfolg.

Wal-Mart expanded into Germany in late 1997. For the authors, Wal-Mart"s attempt to apply the company"s proven US success formula in an unmodified manner to the German market, however, turned out to be nothing short of a fiasco.

Southwest Airlines has grown into the fourth largest airline in the USA and the entire world. With its innovative low-cost lowfare no-frills business formula it has indeed revolutionized air travel.