This research investigates how multiple strategic orientations and strategic flexibility collectively influ-ence firm product innovation. A chain multiple mediation model with moderation is constructed thatlinks two types of strategic orientation (entrepreneurial orientation and learning...

Agile transformation is identified as a facilitator to keep pace with frequent changes within product development. Although initial research exists, the empirical literature on the implementation process of the agile approach, specifically using pilot projects as a change strategy, is scarce....

Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...

Knowledge has many different characteristics and scholars in epistemology, economics and management have dealt with them ever since knowledge has emerged as the leading source of firms’ competitive advantages. New product development requires new ideas and new ideas are stemming from...

Innovation is considered a pivotal activity in firms and business units since they are facing an increasingly competitive atmosphere in the domestic and international markets. Thus, the study's main objective is to examine the factors determining product innovation practice among micro- and...