The main objective of this report is to describe a decision-support system for dynamic retailpricing and promotion planning. Our weekly demand model incorporates price, referenceprice effects, seasonality, article availability information, features and discounts. Building onprevious research, we...

This paper studies incentive schemes of knowledge distribution.

The field of strategic marketing has long been identified as fruitful ground for gaining competitive advantage. Ever since the market segmentation concept was introduced in the late sixties, research interest steadily increased, covering issues as e.g. which fundamental segmentation strategy is...

We study the influence of technological efficiency and organizational inertia on the emergence of competition when firms decide myopically. Using an agent-based computer simulation model, we observe the competitive reaction of a former monopolist to the advent of a new competitor.(...)

Geographical Information Systems (GISs) are often used to assist marketing planners inidentifying suitable retail locations, regionally distributing advertising campaigns, or targetingdirect marketing activities. GIS–thematic maps facilitate the visual assessment of mapregions.A broad set of...

This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers...

Purpose – The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take intoconsideration that consumers patronise multiple (store based) formats depending on the shopping...

This paper focuses on the impact of hedonic and utilitarian values of shopping on retail agglomeration patronage issues, in particular on shopping behaviour and the perception of retail agglomerations. Our empirical study is based on a discussion of agglomerations’ potential to attract...

There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...

There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...