A considerable body of ethnographic-oriented research has been conducted within large corporate settings. In recent years however, researchers tend to focus on different organizations. As we will argue, diversifying the area of investigation is one of the main characteristics of ethnographic...

This paper looks at the workings of ongoing primary sensemaking and sensegiving micro-practices by which middle managers interpret and sell strategic change at the organizational interface. Through middle managers' routines and conversations related to the implementation of a strategic change in...