To assess demand for non-market goods, researchers must sometimes resort to direct elicitation of consumer tradeoffs with the use of surveys. Stated preference (SP) methods typically involve surveys of consumers wherein choice scenarios are posed to respondents and individuals are asked to...

We show in a theoretical model that the benefit from additional attention to the marginal attribute within a choice set depends upon the expected utility loss from making a suboptimal choice if it is ignored. Guided by this analysis, we then develop an empirical method to measure an individual's...

Poorly designed stated preference (SP) studies are subject to a number of well-known biases, but many of these biases can be minimized when they are anticipated ex ante and accommodated in the studyfs design or during data analysis. We identify another source of potential bias, which we call...

A model of recreation demand is developed to determine the role of water levels in determining participation at and frequency of trips taken to various federal reservoirs and rivers in the Columbia River Basin. Contingent behavior data are required to break the near-perfect multicollinearities...

Longstanding debate over the appropriate social discount rate for public projects stems from our lack of knowledge about how individual discount rates vary across people and across choice contexts. Using a sample of roughly 15,000 choices by over 2000 individuals, we estimate utility theoretic...

To assess demand for non-market goods, researchers must sometimes resort to direct elicitation of consumer tradeoffs with the use of surveys. Stated preference (SP) methods typically involve surveys of consumers wherein choice scenarios are posed to respondents and individuals are asked to...