Imprecise theories do not give enough guidelines for empirical analyses. A paradigmatic shift from linear to curvilinear relationships is necessary to advance management theories. Within the framework of the abductive generation of theories, the authors present a data exploratory technique for...

This study examines the motivations for imitation in retailers’ online channel entry. Extant literature suggests that legitimacy and efficiency are the primary motivators for firms to imitate. We develop hypotheses which center on the belief that not all firm types would use the same motivator...