This study develops a methodology that allows migration decision-making to be studied in a laboratory experimental setting. Moreover, this methodology permits an examination of the importance of natural and man-made hazards in migration decisions- factors that have not been extensively studied...

Can hypothetical questions reveal true values? An examination of the laboratory experimental literature examining contingent valuation (CV) lends some support for using open ended hypothetical willingness to pay questions. However, experimental studies examining dichotomous choice have found...

Signal detection theory (SDT) was developed to analyze the behavior of a single judge but also can be used to analyze decisions made by organizations or other social systems. SDT quantifies the ability to distinguish between signal and noise by separating accuracy of the detection system from...

Many consumer products today present information regarding an environmental attribute (e.g., recycled content). This information can be expected to augment the other attributes, resulting in an overall increased interest in the product. However, previous research on preferences for environmental...

Marketers often base decisions about marketing strategies on the results of research designed to elicit information about consumers' preferences. A large body of research indicates, however, that preferences often are labile. That is, preferences can be reversed depending on factors such as how...

Many studies have shown that the most people are willing to pay to obtain an object often is significantly less than the least they will accept to relinquish the object (i.e., selling prices tend to be higher than buying prices). Most tests of the buying/selling price discrepancy have elicited...

n five studies, we measured the extent to which subjects weight moral product attributes in different response modes. We found that nonprice judgments such as likelihood of purchase ratings were more reflective of expressed moral attitudes than were pricing responses, and that holistic price...

Moderated multiple regression models allow the simple relationship between the dependent variable and an independent variable to depend on the level of another independent variable. The moderated relationship, often referred to as the interaction, is modeled by including a product term as an...

Previous theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such as automobiles. We test this experience recommendation and show that it may be misleading in its general form. Valence of the outcome...