Data collected using multi-item Likert scales that contain reversed items often exhibit problems, such as unexpected factor structures and diminished scale reliabilities. These problems arise when respondents select responses on the same side of the scale neutral point for both reversed and...

A dual process model is proposed that identifies the conditions under which two separate and additive effects on brand preference may obtain. The first is an exposure-order effect that can influence attribute-based processing. The second is the effect of market entry-information that can result...

Within the behavioral literature, two basic explanations of the pioneering advantage have been offered. Early work focused on order-based explanations. More recently, schema-based explanations have also been suggested. The authors propose a mediated-effects model of the pioneering advantage and...

Consumers often provide different evaluations of absolute and percentage descriptions of the same quantity. Prior research has attributed this to two factors: selection of distinct reference contexts and differential cognitive difficulty. However, in a preliminary study, we show that...

Subhashitas or Subhashitani refer to Sanskrit shlokas that provide in few words or lines guidelines for human conduct and behavior. Subhashitas deal with not only the practical aspects of life but also with the philosophical perspectives of human existence. They represent ‘wise sayings in...

The concept of Human Resource Development is rooted in the worldview of humans as factors of production and as assets for organizations. It is largely rooted in the 'skills' oriented view of the organizations. Chakraborty (1990) emphasized the need for inclusion of 'values' view along with the...

India is known for Kautilaya's Arthasastra. This book was a guide book for efficient and effective management of kingdom, wherein king played the role of an enlightened leader. We have witnessed transitions in societies from the kingdoms to nations/ nation-state and emergence of corporations as...

During recent years, Indian concepts have acquired a new prominence at the global level. Its roots go back to 1960s, when several Indian Spiritual Movements (ISMs) acquired a worldwide acceptance and presence. Transcendental Meditation (TM), ISKCON, Brahma Kumaries etc. are a few illustrations....

India is a rising economic power and is poised to regain its lost status of the ‘Golden Bird'. For moving in this direction, a number of economic reforms have been undertaken during recent years and are being implemented within the overarching vision of ‘Sustainable & Holistic Development'...