OPERATIONALIZING AND MEASURING CAPABILITIES: AN APPLICATION TO HIGH-TECHNOLOGY MARKETS ABSTRACT This paper attempts to operationalize and measure firm-specific capabilities using an extant conceptualization in the resource-based view (RBV) literature. Capabilities are conceived as the efficiency...

We offer an econometric framework that models a consumer's brand choice decision as a two-stage process: consideration set formation followed by brand selection from the brands in the consideration set. The proposed structural model of consideration set is motivated by the fact that consumers...

Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices. While trade promotion spending as a percentage of marketing budget has increased dramatically, the inefficiency of trade promotion represents the "number-one concern" among...

Research in indirect network effects has simplistically treated complementary product variety as the total number of complementary products (e.g., game titles in video game markets). This assumption of equi-differentiation ignores differences across genres or product categories. Furthermore,...

The AIS/ISWorld mailing list is the premier global communication tool for academicians in the information systems area. This paper employs content analysis of archival data to report on an exploratory study of the usage of ISWorld over a four year period between 2002 and 2006. We develop a...

Human experts are being increasingly required to work with artificial intelligence and machine learning (AI/ML) in organizational decision-making. Using a large-scale historic dataset, we design and run an economic experiment where financially incentivized participants evaluate loan applications...

This paper explores search behavior of online shoppers. Information economics literature suggests that search cost in electronic markets has essentially been reduced to zero as consumers are able to use powerful search tools, free of charge, to easily find and compare product and shopping...

The Internet has become the primary source of information for a large number of consumers. Thus, search engines as the mediators between consumers and online information is an increasingly important topic of research. The present study contributes specifically to the research in consumer search...