This article considers the attempted change to the image of an established brand by studying the semiotics within the brand’s historical advertising campaigns. The use of semiotics to study the interpretation of messages is discussed, and the link between interpretation of messages and...

The sources of ideas embodied within successful technological innovation has been a subject of interest in many studies since the 1950s. This research suggests that sources external to the innovating organisation account for between one and two-thirds of the inputs important to the innovation...

The European policy strategy for the implementation of the ERA and the pursuit of excellence in science by Horizon 2020 reflect the increasing relevance of scientific and research activities for growth and innovation. The development of e-infrastructures across Europe is becoming an enabling...

This publication is the Final Report of the study "Impact of the introduction of multicore technologies on the computing market and opportunities for Europe," assigned by the European Commission, DG CNECT to IDC. The overall objective of this study is to support the Horizon 2020 strategy in the...

This paper is based upon the findings of a CIMA research project into the way which corporate performance is affected by the performance measurement system adopted. It compares and contrasts the techniques in use in a sample of large companies that use a variety of techniques. We have classified...

There has been a revival of interest in economic techniques to measure the value of a firm through the use of economic value added as a technique for measuring such value to shareholders. This technique, based upon the concept of economic value equating to total value, is founded upon the...

By the start of spring 2013 when nature manifests its beauty freely to the world and the hidden seeds show off from the soil, Saudi Arabia requires some communication tools such as skype, whatsup and wiber to reveal any communication inside this country to the government authorities otherwise...

Corporate governance can be considered as an environment of trust, ethics, moral values and confidence – as a synergic effort of all the constituents of society – that is the stakeholders, including government; the general public etc; professional / service providers – and the corporate...

Corporate governance is fundamental to the continuing operating of any corporation; hence much attention has been paid to the procedures of such governance. A significant part of the reason for this is due to the developments brought about through globalisation. The phenomenon known as...