Mobile phone advertisements, in the form of text messages (SMS), have been recognized as an important form of product promotion. The purpose of this paper is to investigate factors influencing the effectiveness of SMS advertising by using a hierarchy of effects approach. We employ a simulated...

Work on how consumers evaluate electronic service quality is both topical and important due to the well accepted criticality of electronic channels in selling products and services. However, the extant research on electronic research quality is preoccupied with the web site internet context and...

This paper develops a discrete-time, non-linear and time-variant model of opinion formation in a social network with global interactions to investigate the relationship between the final consensus belief and the set of agents' initial opinions. The model uses a novel and considerably intuitive...

This paper uses time-series analysis to study the relationship between Bitcoin prices and fundamental economic variables, technological factors and measurements of collective mood derived from Twitter feeds. Sentiment analysis has been performed on a daily basis through the utilization of a...

This article suggests a modeling framework to investigate the optimal strategy followed by a monopolistic firm to manipulate the process of opinion formation in a social network. We consider a network which consists of the monopolist and a set of consumers who communicate to form their beliefs...