This thesis identifies and evaluates the marketing-planningpractices of British industrialgoods companies operatinginternationally, and examines the validity of the widespreadbelief that formalisedmarketing planningfacilitates success.Part I defines the theoretical framework formarketing...

This paper examines the sources of supply chain risk and suggests ways in which higher levels of resilience can be achieved. Recent years have seen a significant increase in the risk of supply chain disruption and the need for resilience across the supply/demand network has become imperative....

This paper examines the sources of supply chain risk and suggests ways in which higher levels of resilience can be achieved. Recent years have seen a significant increase in the risk of supply chain disruption and the need for resilience across the supply/demand network has become imperative....