Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings for the first study reveal that moment-to-moment evaluations by participants who watched a film clip...

We establish an alternative form of expressing the covered interest parity model that incorporates the onshore and offshore foreign exchange forward market of inflation targeting economies of Emerging Asia, which provides the ability to identify if there is the occurrence of covered interest...

This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive...

The majority of literature looking at self-control dilemmas has focused on short-term positive and long-term negative affective outcomes arising from indulgence. In two studies, we find evidence for more complex emotional responses after indulgent consumption. We show that consumers feel...

Marketers and academic scholars have long been interested in understanding what drives impulsive behavior. Most of the extant literature has focused on what causes a person to indulge without looking into factors that may cause a person to over-indulge. Understanding the reasons that underlie...

Prior research has found differences in satisfaction for choosers and nonchoosers of the same outcome. Two studies show that differentiability of the choice-set options moderates this effect. When options are more differentiated, choice enhances consumers' satisfaction with positive and...

Statistical models arc presented for the analysis of attribution data (Kelley, 1967, 1973; McArthur, 1972) that are more appropriate than previously used methods and that enable researchers to address a broader range of theoretical issues. These new models allow researchers to determine the separate...

Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher...