Purpose – To show that necessary condition hypotheses are important in operationsmanagement, and to present a consistent methodology for building and testing them.Necessary condition hypotheses (“X is necessary for Y”) express conditions that must bepresent in order to have a desired...

This paper presents an exploratory investigation of the Manufacturing/Marketing (hereafter M/M) interface. From the literature and prior empirical work in M/M strategies, we propose a path model for assessing the mediating impact of the M/M interface harmony on M/M morale and business...

As firms are increasingly transforming their organizations in response to environmental pressures and hypercompetition, the traditional sequence of manufacturing and marketing (hereafter M/M) strategy formulation and implementation is undergoing scrutiny. Questions are being raised about how to...