Showing 1 - 10 of 22
Persistent link: https://www.econbiz.de/10014383105
SERVQUAL is the most popular instrument to ascertain service quality. However, some debate exists about its ability to characterize different service environments. Furthermore, there is not a consensus about the inclusion of customer expectations in the model. The research presented in this...
Persistent link: https://www.econbiz.de/10005515991
A survey to assess training needs in TQM was developed in several European countries, within the framework of a Leonardo’s project named IMVOCED. Beyond a comparison of the results in each country, a global analysis was performed to design a TQM programme to be delivered by WBL (Work Based...
Persistent link: https://www.econbiz.de/10005731596
This paper tackles the broad issue of TQM implementation in SMEs. It includes a review of two models aimed at improving organisational performance, the EFQM Excellence Model and the Balanced Scorecard, which have been widely used in large organisations. Both models are examined as to their...
Persistent link: https://www.econbiz.de/10005731599
This piece of research is focused on service recovery and uses the RECOVSAT instrument to obtain data from a sample of complaining customers. The study comprises three main stages. The first stage includes a descriptive analysis of the incidence and consequences of complaints in several...
Persistent link: https://www.econbiz.de/10010607480
Persistent link: https://www.econbiz.de/10001751568
This dissertation aims to present an integrated approach to measuring and linking the variables involved in the 'export marketing standardisation-export performance' phenomenon. Drawing on the literature and primary data (exploratory study, main survey and follow-up interviews), twenty-three...
Persistent link: https://www.econbiz.de/10009485201
To the best of our knowledge, the international business literature has been examining performance exclusively as a dependent variable. In this paper we argue that performance should also be investigated as an independent variable. Using survey data of over 400 managers responsible for the main...
Persistent link: https://www.econbiz.de/10005553431
The increasing amount of export assistance provided to firms of rich and poor countries, shows the high priority given by national and international policy makers to the encouragement of international trade. Despite this, relatively few international business researchers have discussed the...
Persistent link: https://www.econbiz.de/10005553446
This study presents a new measurement scale to assess the performance of a relationship between two firms. The Business-to-Business Relationship Performance (B2B-RP) scale is presented as a high order concept. When tested in a sample of nearly 400 SME s purchasing managers operating in a B2B...
Persistent link: https://www.econbiz.de/10012734414