Over the past few years, firms in the travel and entertainment industries have begun using novel sales strategies for revenue management. In this chapter, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of...

The marketing and operations management arms in a firm must work in coordination – marketing efforts to create demand go to waste if supply is suboptimal, and vice versa. However, achieving this coordination has remained a long-standing problem, because in most firms these units are managed in...

The marketing and operations management arms in a firm must work in coordination: marketing efforts to create demand go to waste if supply is suboptimal, and vice versa. However, achieving this coordination has remained a long-standing problem, because in most firms these units are managed in a...

We develop a model to understand and predict customers’ observed multichannel behavior in a customer support setting. Using individual-level data from a US-based health insurance firm, we model a customer's query frequency and choice of using the telephone or web channel for resolving queries...

We study how a high quality service firm selects a service rate differently than a low quality service firm when the firm cannot communicate its service value or service rate to its customer base. As a result, potential customers may take the queue length upon arrival into account when assessing...

We study how the seat value perceived by consumers, after attending an event in a theater/stadium, depends on the location of their seat relative to the stage/field. We develop a measure of perceived seat value, called Seat Value Index, and relate it to seat location characteristics and consumer...

We study how rational customers choose between two congested service facilities with finite buffer space and unknown service value when waiting is expensive. Customers observe an imperfect private signal indicating which service facility may provide more service value, as well as the queue...

Problem Definition: Customers arriving at a service provider are faced with a queue. On joining the queue, they get to observe the service speed while waiting in the queue. They renege if the updated wait times are too long. When and how should a revenue-maximizing service provider share service...