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Adivasi Songs from Odisha
Bhaskar, M.V.
;
Viswanathan, Madhu
;
Sarangarajan, A.
; …
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2
(
2012
)
2
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010875635
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Addressing grand challenges through the bottom-up marketing approach : lessons from subsistence marketplaces and marketplace literacy
Viswanathan, Madhu
;
Sreekumar, Arun
;
Sridharan, Srinivas
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
5
,
pp. 1279-1300
Persistent link: https://www.econbiz.de/10015192720
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Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
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2018
Persistent link: https://www.econbiz.de/10011963836
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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
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