Professor Dr. Jeffrey D. Sachs, at the invitation of Genting Berhad, in the Lim Goh Tong Lecture Hall of the Faculty of Business and Accountancy, University of Malaya. The lecture was the second in its series delivered on 23 October 2012.The talk was a detailed examination of current problems in...

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences....

Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using commitment/trust theory. Design/methodology/approach This...

This article analyses some contemporary challenges impacting on the practice of public relations in Nigeria. It covers the period from 1990, when the Nigerian Institute of Public Relations (NIPR) was officially recognised by the Federal Government through a charter called Decree No. 16 of June...

An informal corporate identity communication process model is developed to give theoretical foundation to the implicit assumption that everything the firm does communicates. Existing theories within the framework of corporate identity are reviewed, highlighting their contributions to theory but...

This study aims to integrate the distinct disciplines of corporate identity (CI) and corporate social responsibility (CSR), fusing these into a cohesive construct - quot;CSR Identityquot;. A conceptual analysis of the meaning and management of CSR and corporate identity were drawn to develop a...

This study seeks to investigate how the meaning of corporate identity was constructed in the Nigerian banking industry between 1970 and 2005. By developing an empirical analysis of how this industry constructed the meaning of this concept during this period, this study provides insight into one...