Marketing literature shows that the interaction between service encounters and customers is essential for the value creation process. However, little is known about how interaction contributes to customer value in the special context of immigrants living in more-developed countries, who return...

Management training has been considered as an important issue attracting the interest of several individuals and organizations in both developed and developing countries. Moreover, empirical evidence shows that there are differences in many aspects of management training that may result from...

This paper focuses on the effects of organizational context on the acquisition of tacit and explicit marketing know-how by the local partner from staff of the foreign partner firm in an IJV (international joint venture). Organizational context consists of management features and matching...