Corporate brand identity management is a key issue for any organisation. Accordingly, its study is a research field of great interest. This paper seeks to broaden the understanding of this strategic activity and its effects. Specifically, it investigates the concept of corporate brand identity...

Companies need to measure brand equity to make the best tactical and strategic decisions related to this intangible asset. Therefore, this paper develops a measure of brand equity using a formative approach. Unlike previous research, this study proposes a second-order formative model and...

[ES] Las empresas necesitan medir el valor de sus marcas para poder tomar las mejores decisiones tácticas y estratégicas relativas a estos activos intangibles. Es por ello que este trabajo desarrolla un instrumento de medida del valor de marca utilizando un enfoque formativo. A diferencia de...

The EU Circular Economy Package adopted by the European Commission in December 2015 is a key milestone on the road to a low carbon, resource efficient future. The circular economy is the most important deliverable of the EU's Roadmap to a Resource Efficient Europe, which sets out a vision for...

The EU Circular Economy Package adopted by the European Commission in December 2015 is a key milestone on the road to a low carbon, resource efficient future. The circular economy is the most important deliverable of the EU's Roadmap to a Resource Efficient Europe, which sets out a vision for...