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Purpose - I aimed to develop a conceptual model of power dynamics focused on an anticipated power consequences in business relationships in a context of high environmental turbulence. I also intended to discuss the theoretical significance of my findings and indicate future research directions....
Persistent link: https://www.econbiz.de/10015397525
Die Methodik für eine transnationale intelligente Spezialisierungsstrategie (Trans-S3) wurde im Rahmen des Projekts "Strengthening smart specialisation by fostering transnational cooperation (GoSmart BSR)" entwickelt und angewendet. Das Projekt ist Teil des EU INTERREG-Programms für die...
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Die Methodik für eine transnationale intelligente Spezialisierungsstrategie (Trans-S3) wurde im Rahmen des Projekts "Strengthening smart specialisation by fostering transnational cooperation (GoSmart BSR)" entwickelt und angewendet. Das Projekt ist Teil des EU INTERREG-Programms für die...
Persistent link: https://www.econbiz.de/10011993099
Persistent link: https://www.econbiz.de/10012510668
The goal of this paper is to present a research method used during trade shows, which is commonly named as a mystery visitor, and in particular to identify its unique characteristics and the conditions under which correct results may be achieved. The authors used to one of the variants of...
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Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698