Showing 1 - 4 of 4
Researchers have considered individual and organizational factors of ethical decision making. However, they have little interest in situational factors (McClaren 2013) which is surprising given the many situations sales persons face. We address this issue using two pilot qualitative studies...
Persistent link: https://www.econbiz.de/10012895783
A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a...
Persistent link: https://www.econbiz.de/10011126721
This article focuses on an epistemological consideration concerning the idea of change resistances, he propose an methodological alternative for the audit of these resistances. These two objectives aim to facilitate the implementation and the management of organizational change process . We will...
Persistent link: https://www.econbiz.de/10011072386
The goal of this research work is to investigate the relationship between switching barriers and customers' commitment. It is considered that different types of switching barriers have an opposite influence on the commitment of clients: it can be either a destructive effect or a beneficial...
Persistent link: https://www.econbiz.de/10010618116