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Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...
Persistent link: https://www.econbiz.de/10010326679
Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...
Persistent link: https://www.econbiz.de/10010954470
Persistent link: https://www.econbiz.de/10015168347
Firms wanting to move towards solution business models increasingly focus on their customers’ value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...
Persistent link: https://www.econbiz.de/10010198601
In addition to being resilient and adaptive, firms should also utilize shocks such as COVID-19 to generate new business opportunities. Two processes make markets and other economic systems more malleable during times of crises: (1) as the stasis of the market system is interrupted, it forces the...
Persistent link: https://www.econbiz.de/10013246740
Forward-looking firms are increasingly viewing markets as malleable and plastic systems that can be influenced. Hence, they are engaging in market-shaping to proactively augment existing business opportunities or to create new ones. One of the recurring themes in the emerging market-shaping...
Persistent link: https://www.econbiz.de/10012846797
Persistent link: https://www.econbiz.de/10014225831
Why are we doing academic research about business-to-business marketing? This is the fundamental question that all of us who are scholars of business and related fields should ask ourselves. To me, it is obvious that we conduct research to help managers do a better job - perhaps not immediately...
Persistent link: https://www.econbiz.de/10010341865
Work environments are complex and interrelated systems of people, processes and places, where there are no íone size fits allîù -solutions. In office context the workplace and facilities managers face this complexity when they try to optimize the environments to meet the needs of the...
Persistent link: https://www.econbiz.de/10011162245
In recent years the field of urban area is researched from societal, economical, ecological and cultural perspectives. However the layer of services and serviceability of the urban areas as are not so much discussed and investigated. Such research could provide new insights for the development...
Persistent link: https://www.econbiz.de/10010800515