O'Reilly, Norm; Paras, Caroline; Gierc, Madelaine; … - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 3, pp. 664-683
Purpose Framed by nostalgia marketing, this research draws upon lessons from ParticipACTION, a Canadian non-profit health promotion organization, to examine one of their most well-known campaigns, Body Break with ParticipACTION, in order to assess the potential role for nostalgia-based marketing...