This article discusses how the core concepts of service-dominant logic — service-for-service exchange, value co-creation, value propositions, resource integration, and highly collaborative relationships — point to a generic actor conceptualization in which all actors engaged in exchange...

Using customer level data, prior marketing research has developed a micro or bottom up approach to link marketing activities with shareholder value. This study develops a macro or top down approach using longitudinal firm level data from publicly available financial statements. Test results show...

When Adam Smith wrote the Wealth of Nations in 1776, he concluded that individuals, firms, and nations obtain comparative advantage by specialization. Markets worked as the invisible hand to efficiently allocate resources between specialized parties. During the Industrial Revolution,...

Enabled by Web 2.0 technologies, online social media in the forms of discussion forums, message boards, and blogs has become a prevalent channe lof communication for consumers and businesses. Online social media allows consumers to share their product opinions and experience at an unprecedented...

The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a...

Purpose: The purpose of this paper is to examine the impact of globalisation on corporate real estate strategies. Specifically, it seeks to identify corporate real estate capabilities that are important in a hypercompetitive business climate. ---------- Design/methodology/approach: This paper...

As expatriate managers continue to be a viable means for exercising control over foreign operations, they can have a direct impact on organizational performance, and therefore a delineation of the history of these key leaders in order to enhance our understanding of their continued significant...

As globalisation begins to accelerate, the need for personnel to staff organisations will reach a critical juncture. Two issues appear to be heading for conflict: 1) the need for adequate supply of global managers; 2) the need to change the staffing regimen of the past to meet the needs of the...

Acquisitions are often used as a way to engage in corporate venturing. The value of these ventures tends to reside in the knowledge and capabilities of the key management team members who have and maintain key inter-organizational relationships. Because their knowledge and/or relationships may...