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Many durable products cannot be used without a contingent consumable product, e.g. printers require ink, iPods require songs, razors require blades, etc. For such products, manufacturers may be able to lock-in consumers by making their products incompatible with consumables that are produced by...
Persistent link: https://www.econbiz.de/10014043159
Many durable products cannot be used without a contingent consumable product, e.g. printers require ink, iPods require songs, razors require blades, etc. For such products, manufacturers may be able to lock-in consumers by making their products incompatible with consumables that are produced by...
Persistent link: https://www.econbiz.de/10014044616
In this dissertation I focus on two considerations that influence the product strategy of a firm. The first is consumers’ choice and its influence on a firm’s product offering, and the second is the interaction between durable products and their contingent consumables. First, I study the...
Persistent link: https://www.econbiz.de/10009429319
This dissertation studies important issues in supply chain management and marketing interface research: competition, product line design, and channel efficiency, at the presence of vertically differentiated products. Vertical differentiation as a means of price discrimination has been...
Persistent link: https://www.econbiz.de/10009429366
Includes bibliographical references (leaf [27]).
Persistent link: https://www.econbiz.de/10005587490