Narrow search
Showing 1 - 10 of 83
Cover Image
Las categorías de productos como base para la elaboración de estrategias exitosas ed el comercio electrónico B2C
Borraz Mora, I.; Fuentelsaz, Lucio; Polo-Redondo, Yolanda - In: Investigaciones europeas de Dirección y Economía de … 12 (2006) 1, pp. 13-31
The Internet and electronic commerce have entailed a revolution for society and businesses. However, it has been observed that all products have not the same probability of success due to its particular features. Thus, knowing how firms have to marketing their products through the Internet has...
Persistent link: https://www.econbiz.de/10009156684
Cover Image
Functional barriers to the adoption of electronic banking : the moderating effect of gender
Borraz-Mora, Javier; Bordonaba-Juste, Victoria; … - In: Revista de economía aplicada : REA 25 (2017) 75, pp. 87-107
Persistent link: https://www.econbiz.de/10012269628
Cover Image
Customer base management and profitability in information technology industries
Maicas, Juan Pablo; Sesé, F. Javier - 2010
Persistent link: https://www.econbiz.de/10010426700
Cover Image
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily; Haan, Evert de; Melero-Polo, Iguácel; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Cover Image
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Cover Image
Omni-channel retailing : some reflections
Verhoef, Peter C. - In: Journal of strategic marketing 29 (2021) 7, pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Cover Image
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
Cover Image
Service processes as a sequence of events : an application to service calls
Verhoef, Peter C. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001713919
Cover Image
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Cover Image
The theoretical underpinnings of customer asset management : a framework and propositions for future research
Bolton, Ruth N. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701446