What people do with brands has always been considered a source of value for them. Nonetheless, during the last decade, this phenomenon has been accelerated by the rising power of consumer communities, backed by the development of the internet and social media. It has been shown today that the...

This article aims to understand whether Green Bonds (GBs) could be identified as an ethical action with a measurable impact creating ethical and sustainable value beyond economic and financial value. For this, we try to define an ethico-economic framework in order to understand whether GBs fits...

La double nécessité à laquelle se trouve confrontée la puissance publique - dynamisation de la croissance au moyen de l'aide aux entreprises et renforcement des règles prudentielles transnationales - invite à se demander dans quelle mesure les divergences résultant de la mise en...

Ce rapport vise à fonder et mesurer la notion de surcoût dans les DOM qui, comme le rappelle le cahier des charges, "constitue une caractéristique reconnue au plan juridique pour les activités exercées dans les régions ultra périphériques à laquelle il apparaît désormais nécessaire...

This text aims at highlighting a typology of small firms which, beyond those resting upon size or industry, allows to distinguish the firms according to their internal organization and the type of market on which they act. We will thus try to arrange the population of SMEs which is still often...

Management science is based on the idea of an economic agent who seeks to maximise his personal interest, i.e. the so-called homo economicus. The bodies of academic literature of finance and marketing rely mainly on this fundamental hypothesis. However, recent developments during the last decade...

Nous nous concentrerons sur une thématique transversale qui est celle de la solidarité intergénérationnelle. Celle-ci peut être la cadre pertinent pour mobiliser des acteurs autour de projets collectifs susceptibles d'être pilotés avec des critères d'efficacité sociale plutôt que de...

Management science is based on the idea of an economic agent who seeks to maximise his personal interest, i.e. the so-called homo economicus. The bodies of academic literature of finance and marketing rely mainly on this fundamental hypothesis. However, recent developments during the last decade...

Liberalism was born as a utopia against monarchy and religion; it became the ideology of capitalism. This essay sets out that Marx's thought is above all a criticism of capitalism, and therefore it also represents the utopia corresponding to capitalism, described as a "communist" utopia, the...

French Abstract: Le monde traverse une crise sans précédent qui mêle finance, économie, social et culture. Si nous ne voulons pas être rejetés de ce monde, il faut alors questionner l’utopie fondatrice de nos sociétés modernes. Cette utopie a fondé la reconnaissance de la liberté...