Aim: To explore how a critical course on mainstream marketing and business theory can shift the perception of sustainability as an extrinsic goal to sustainability as an intrinsic boundary condition to business.Design/Method: An introductory course is designed in which a system approach is...

Integrating subsistence producers from developing and emerging countries with the world market is seen as a way out poverty. Market integration analyses have been predominately the domain of economists who generally indicate that only socioeconomic and institutional factors such as cost of doing...

In the context of increasing prevalence of overweight and obesity in societies worldwide, enhancing the satiating capacity of foods may help people control their energy intake and weight. This requires an integrated approach between various food related disciplines. By structuring this approach...

Successful regional products, such as Florida oranges, Idaho potatoes and Parma ham, often have to compete against products passing themselves off as the authentic product using the exact same name. This unfair competition misleads consumers, discourages small- and medium-sized enterprises...

Despite the importance of identifying the hierarchy of product attributes that drive judgment and choice, the many available methods remain limited regarding their convergent validity and test-retest reliability. To increase the validity and reliability of attribute-importance measurement, we...

The many available methods to measure the importance of attributes in judgment and choice often lack convergent and nomological validity. A critical review of the literature confirms this lack of validity among the ten most common methods for measuring the importance of attributes in behavioral...

Aim: This paper is an invited reaction to Platje, Harvey & Rayman-Bacchus, March 2020, 'COVID-19 - reflections on the surprise of both an expected and an unexpected event' in CEREM 4(1). In the tradition of critical science this paper starts from a discussion of the assumptions underlying the...