This introductory paper provides a background to the origins, themes and papers of this Special Issue on Micro Strategy and Strategizing. Our overarching argument is that, while the field of strategy has traditionally concentrated on the macro-level of organizations, it needs now to attend to...

Despite the widespread popularity of scenario planning techniques as a basis for intervening in the strategic management process, there have been surprisingly few attempts to rigorously evaluate the extent to which, under what circumstances and for what reasons, these procedures yield useful...

The measurement of company performance poses several challenges. Three critical ones are: balancing short-term and long-term performance, the need to use multiple measures to capture the broad meaning of performance, and finding the right peer comparators. We argue that truly sustainable long...

This is a study of managers' perceptions of the strategicpriorities in their strategic business unit (SBU). The perceptionsmanagers have of the current competitive strategy of their SBUare used to explore four main research themes. Managers'perceptions are accessed through a brief,...

In this paper we address an empirical and theoretical issue which is under researched. Does history, i.e. a company’s organizational traditions, hamper strategic renewal and cause drift, as the management literature suggests? Or can traditions help companies to systematically and successfully...

Organizational performance is one of the most important constructs in management research. We review the contexts that frame organizational performance as a dependent variable with specific emphasis on how it is operationalized and measured. The research contexts of past studies are firmly...