Diverse notions on the effectiveness of sport sponsorship have been discussed to some degree in literature on consumer psychology and shareholder wealth. However, there is little investigation on a micro-level that provides empirical evidence for financial returns resulting from sponsorship. In...

A dynamic optimization framework is used to analyze integrated watershed management and suggest appropriate policies. Soil conservation, reservoir level sediment release, downstream water allocation and water quality are subject to control. Application of the model to the Aswan Dam watershed...

Korean Abstract: 본 연구의 목적은 한국이 메콩 개발에 본격적으로 참여하기에 앞서 그 의미를 이해하고, 메콩 지역 협력체들의 현황과 전략을 살펴본 후, 주요 공여국인 일본, 중국, 미국 등 역외 국가의 메콩 개발 참여전략을...

Although resource acquisition usually entails resource allocation, as organizations have limited financial resources, the performance implications of resource allocation patterns in the context of resource acquisition have drawn little attention. Drawing on studies on the resource-based view...

Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of...

Caloric soft drinks are the number one source of added sugars in U.S. diets, and are associated with many health problems. Three recent years of household purchase, household demographic, and industry advertising data allow Heckit estimation to identify how specific demographic groups vary in...

Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of U.S....