While autonomous vehicle (AV) technology is forecast to widely disrupt transport systems, governments’ roles in influencing innovation have not been examined holistically. This empirical study analyses the perceptions of 34 professionals from government and non-government actors in the U.K....

Murray and Ozanne (1991) provided evidence of paradigmatic approaches in market and consumer research by classifying the field into Positivism, Interpretivism and Critical Theory. We discuss these approaches and celebrate their contribution. We posit, however, that paradigms are symptomatic of...

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its...

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its...

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its...

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its...

The path to commercialisation is fraught for all innovating businesses. This is as true for businesses developing the much research high-tech innovation as it is the less frequently studied low-technology innovation. In this case study we explore the pathway to commercialisation of a low-tech,...

Conventional practice in modelling requires checking that the model implementation is correct with respect to its conceptualisation (verification) and that corresponds to and explains the real world phenomenon modelled (validation). Agent-based models (ABM) have been applied in many scientific...