Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual differences in propensity to plan that can be adapted to different domains and used to compare planning across domains and time horizons. Adaptations tailored to...

Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual differences in propensity to plan that can be adapted to different domains and used to compare planning across domains and time horizons. Adaptations tailored to...

The growing use of on-line educational content and related video services has changed the way people access education, share knowledge, and possibly make life decisions. In this paper, we characterize how video content affects individual decision-making and willingness to share in the context of...

The concept of “overconfidence” is one of the great success stories of psychological research, influencing discourse in the popular press, business, and public policy. Relative to underconfidence, overconfidence at various tasks is purportedly associated with greater narcissism, lower...

Normatively, consumers should incorporate opportunity costs into every decision they make, yet behavioral research suggests that consumers consider them rarely, if at all. This research addresses when consumers consider opportunity costs, who considers opportunity costs, which opportunity costs...

The growing use of on-line educational content and related video services has changed the way people access education, share knowledge, and possibly make life decisions. In this paper, we characterize how video content affects individual decision-making and willingness to share in the context of...

Iacobucci, Posovac, Kardes, Schneider, and Popavich (2015a) published a defense of median splits. We (McClelland, Lynch, Irwin, Spiller, and Fitzsimons 2015) and Rucker, McShane, and Preacher (2015) published criticism of each of the key conclusions from Iacobucci et al. Iacobucci et al. (2015b)...

The idea that choices alter preferences has been widely studied in psychology, yet prior research has primarily focused on choices for which all alternatives were salient at the time of choice. Opportunity costs capture the value of the best forgone alternative and should be considered as part...