Using customer level data, prior marketing research has developed a micro or bottom up approach to link marketing activities with shareholder value. This study develops a macro or top down approach using longitudinal firm level data from publicly available financial statements. Test results show...

The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a...

The application of ecological concepts and principles to the study of organization design and system development is now commonplace. Population ecology is one biological perspective that has been especially influential within the organization design literature. In the current study, we...

The application of ecological concepts and principles to the study of organization design and system development is now commonplace. Population ecology is one biological perspective that has been especially influential within the organization design literature. In the current study, we...

This article discusses how the core concepts of service-dominant logic — service-for-service exchange, value co-creation, value propositions, resource integration, and highly collaborative relationships — point to a generic actor conceptualization in which all actors engaged in exchange...

When Adam Smith wrote the Wealth of Nations in 1776, he concluded that individuals, firms, and nations obtain comparative advantage by specialization. Markets worked as the invisible hand to efficiently allocate resources between specialized parties. During the Industrial Revolution,...

Enabled by Web 2.0 technologies, online social media in the forms of discussion forums, message boards, and blogs has become a prevalent channe lof communication for consumers and businesses. Online social media allows consumers to share their product opinions and experience at an unprecedented...