The social context of new product adoption behavior is a key aspect of the diffusion of innovations. Yet little is known about the process by which social contextual factors influence individual adoption decisions. This research develops and tests a model of the effects of perceived consumption...

Tourism, as a significant form of interaction between nations and cultures has the potential to improve intercultural relations. This paper develops and tests a model of the relationships between international tourism and visitors' post-vacation attitudes toward the host or destination culture....